Writing a press release to promote a business

Take it from those of us who know: An easy way to ruin your relationship with the news media is to send a bad press release. Newsroom fax machines and reporters' inboxes are flooded on a daily basis with press releases from companies, government agencies, non-profit groups, and even average citizens trying to get their neighborhood plight noticed. If you send in a press release that's riddled with grammatical errors, buried in a convoluted e-mail, or completely irrelevant to the reporter's coverage area, you might as well be tossing your press release down a sewer drain.

Writing a press release to promote a business

One tried and tested way is to send a press release to your local newspaper — but how do you write one? Read on to discover our tips for writing a press release: It works far better to target your story carefully. Identify the newspaper you hope to place a story with and familiarise yourself with their content.

Ask yourself — what do they like to publish? Also, find a named contact to whom you can send your story.

writing a press release to promote a business

Before you write a press release ask yourself — is this story newsworthy? Why would your local newspaper want to include this? Why would they care? Is your story timely — does it fit in with other stories currently in the media?

writing a press release to promote a business

Is it exceptional or unique? Does it have a strong local or human interest element? Short, clear and simple Keep your press release short, clear and simple. Include a snappy headline and put a summary of your story in the first sentence — that way a journalist knows what your story is about straight away.

This way a newspaper could potentially pop your story straight into the paper without having to rewrite it. Always write less than one page of a double spaced A4 page — four short paragraphs is ideal. After your overview in the first paragraph, use the second to elaborate on the story, give a supportive quote in the third paragraph and bring everything together in the fourth.

Be sure to include your company details at the end of your email, along with your website address and two phone numbers, including a mobile — so if a journalist wants more information they can reach you straight away.

Don’t Bury the Lead

If you need help with your online marketing, contact our friendly team today.Press releases are a powerful, but frequently overlooked promotional tool that can be valuable for just about any type of business, including freelancers and entrepreneurs. Nov 10,  · A press release is the quickest and easiest way to get free publicity.

If well written, a press release can result in multiple published articles about your firm . To ensure readability, your press release should follow the standard format: typed, double-spaced, on white letterhead with a contact person's name, title, company, address and phone number in the.

Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media.

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Most of us are generally interested in . From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release.

Today, I’ll focus on part one of that process: how to write a press release. How to Write a Press Release. to take your ego out of it when it comes to finding something the press is going to write about," Selikoff says. related to your business — promotions, new.

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