I have decided to discuss the creation and dispersal of Magazines and Newspapers and how it has changed from a form of media to a new media technique.
ELLE is a fashion magazine that began in France in when sellers were transitioning from the sales-oriented era into the market-oriented era, which is characterized by marketing based on a determined target market and focusing on what consumers want and need.
Targeted User Profile and Audience Dimensions. ELLE employs a unique mix of all four segmentation techniques, namely geographic, demographic, psychographic, and behavioural segmentation.
Geographically, ELLE segments their market nationally, distributing different issues in different countries to account for the variation in fashion sense and consumer behaviour.
In fact, it is currently the largest fashion magazine, with 39 international editions in 60 countries. The number of employed readers forms As Robbie Myers, Editor in Chief, says: Furthermore, there is an average of 4.
Unlike other advertisements in the magazine, Chamilia distinguishes its advertisement by using a cartoon drawing of a town instead of a professional photo shoot of a model. The whole drawing is black and white except for the grand fountain in the centre of the picture, which is represented by two large red beads stacked one over the other.
Surrounding the fountain are houses, some in the shape of a high-heel boot, some like lipsticks, and some like perfume bottles.
The picture fills the top half of the page, leaving the bottom of the page for a short paragraph written in gold and titled in bold: The benefits that can be derived from customers also include the satisfaction of social needs.
Chamilia provides their customers with products that identify them as belonging to a higher status in society.
Target Market of Chamilia. The advertisement is targeted at sophisticated women with unique preferences in the style and quality of jewellery they wear. This can be shown through the use of chic items, such as stylish high heel boots, lipsticks, and perfume, in the advertisement.
These women do not view jewellery as simply an accessory to match with their clothes, but as an indicator of their upper status in society.
Usually, these are high income earners who have a decent career, represented by the businessmen and women in the drawing. They have a significant amount of excess income left after fulfilling their needs in life and are seeking for pleasure in satisfying their wants as well.
In relation to high income, the targeted age group of Chamilia is mainly women between 18 to 40 years old, since the style of their beads are mature and the price is costly for a average teenage girl.
Analyzing on a surface level, ELLE is the right medium for Chamilia to advertise since both are targeting the same demographical market. Both attract mainly mature women with high income of similar ages.
Through psychographic segmentation, ELLE segments and targets consumers that are confident, adventurous and seeks personality in style, as shown on the subheading on the cover:k Followers, Following, Posts - See Instagram photos and videos from rutadeltambor.comt Tailored (@mr_slimfit).
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