Add to my moments Share The Banff Gondola offers an easy, year round way for visitors to see breathtaking panoramic views of the surrounding mountains, the Bow Valley and the town of Banff. On a clear day, taking a gondola is a great activity for families, groups, and couples. Once up top, savour the sweeping vistas, explore the many hiking opportunities, or relax with a meal on the roof of the Rockies. Each offers a unique experience.
Meet the LRC team The LRC Philosophy Any given destination, regardless of the size or budget has a story or many to tell, waiting for just the right communications team to help share it with the world.
Our team is committed to creating strategic, results-oriented, quality programs and services that produce tremendous results at reasonable costs.
Give them what they want Gone are the days of long, traditional press releases. LRC has perfected the craft of the short pitch and it pays off for our clients, every day. Short, succinct messaging makes it easy for the media to cut and paste, increasing chances of publication.
But, most importantly, our pitches inspire hundreds of journalists and bloggers to tell the stories of our clients, in digital and print magazines and newspapers; in blogs and on social media, that inspire their readership to travel.
Make it easy Our goal is to make it easy for the media to write, publish, post and share the stories of your destination.
Few journalists work a day; many write at night or early in the morning to meet their deadlines. Tired of trying to answer that last-minute request for information or high-resolution photos?
When it comes to press trips and media visits, LRC works in conjunction with destinations to determine the most compelling itineraries in order to garner the highest results from hosting thoroughly vetted, qualified and targeted members of the media.
Vetting the media and determining what level of assistance to offer when requested is a tough, yet delicate, process. There is no one-size-fits-all approach. LRC has the experience and tools to help with the decision, as well as the professional response.
Many of our clients tell us this is one of their favorite, time-saving benefits of working with LRC! With LRC, each media visit has a customized itinerary, and we rarely host a press trip larger than journalists at a time. Listening to the media, being aware of the needs of both the clients and the visiting journalist, has helped to forge hundreds of trusted relationships between the LRC team, media and our client destinations.
To maintain that trust and level of professionalism, LRC clients always receive the benefit of working with experienced PR professionals and reap the rewards of our more than 70 cumulative years of working with travel and lifestyle media.
We believe in accountability and ROI, so we report on all account activities and published results. With the advent of digital media and literally thousands of published articles to report, LRC has a senior-staff level director to streamline a system that researches and captures every single published result.
Travel Media Press Room Take a peek at our virtual media resource that allows journalists hassle-free, quick access to quality information and images from destinations, their venues and special events.Destination marketing insights are not only useful for travel and tourism organisers but it equally helps the tourists before taking a final call on a particular destination.
A proper destination marketing insight can bring a small town to the fore and can highlight potential in front of the stakeholders of the industry. Destination Marketing for the Development of Tourism Industry VINOD N.
KALANNAVAR MBA Lecturer Sharnbasveshwar College of M.T.A.
Gulbarga Email: [email protected] Contact Mob: +91 Abstract: This paper attempt to put an insight of destination marketing concept which is been developed based on the tourist destination.
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age.
LRC has perfected the craft of the short pitch and it pays off for our clients, every day. Short, succinct messaging makes it easy for the media to cut and paste, increasing chances of publication. This paper examines event tourism as a field of study and area of professional practice updating the previous review article published in Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours.
Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited.