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Nicoleta Eftimiu is a professional with over 20 years of experience, during which she worked directly or indirectly for Coca-Cola. This position enabled her to gain knowledge on the distribution and direct marketing side.
Her next career step was to Coca-Cola Romania, where she held both local and regional roles — from Brand Manager to Marketing Director.
Under management, the Coca-Cola Romania team has launched successful campaigns with innovative business results and innovative concepts that have been recognized in international advertising festivals, Romania becoming the best practice example for Central and South Eastern Nivea marketing project countries.
May 28, Effie Moderators The judging process of the 15th edition of the Romanian Effie Awards will be coordinated by five moderators — top level specialists from market research agencies, alongside a well-known consultant in communication, advertising and marketing.
At the same time, moderators will have the mission to establish the context in which jury members can understand in depth the specificity of each category and each case study, thus eliminating any potential misunderstanding.
The evaluation process will take place on 4th and 5th of June as well as on the 11th of June and will be complemented by two separate events — Shortlist Announcement on the 7th of June and Effie Awards Gala on the 14th of June.
The first meeting will take place on the 7th of March starting 10 a.
The second meeting will take place on the 15th of March, starting 6: This panel will formulate an unitary definition for all special categories by bringing back into attention the issues which judges and moderators were confronted with last year.
They will give an answer to those unclear aspects, figuring out ways to proceed in difficult cases and following examples from the direct feedback of the judges involving each case and each round of the competition.
The panel is meant to be interactive and therefore, the Strategic Planners are encouraged to join the conversation in order to outline clear definitions and create an accurate and relevant framing for the special categories.
Also involving the seniors, the festival means to contribute to a better understading for them regarding the judging process and the scoring system for each category in particular.
Both events feature free access, but participation requires a confirmation mail sent to teodora. Agencies can submit their works until May 21st The Awarding Gala will be held on the 14th of June Agencies will benefit from a system of discounts that encourage participation in the competition, as follows: New entries — Special Categories: If possible, label the USB Stick case with campaign title and brand.
As started last year, the Effie Organizing Committee asks the agencies to send a special 2 slides ppt for the Effie events. Find all details in this Entry Kit. February 18, Effie Insight Guide Brochure We invite you to access the Effie Insight Guide Brochure, a sum up of the feedback from the judging sessions, to help you better understand what can be improved in all your Effie submissions.
What do the judges and the marketing industry expect from the agencies? What are the most important elements in writing an Effie case? How can everybody do a better job for the next edition? These are all questions which answers can be found in the Effie Insight Guide Brochure. The brochure costs 25 lei plus VAT and can be ordered by email, at teodora.
Network 3 Silver Effie.Marketing research:Nivea You are required to develop a research proposal in response to the prescribed case study provided.
The purpose of the research proposal is to secure support from the senior management team at the case study organisation for the research project. ADBA consulting and marketing services help companies and brands who want to create, grow and secure their revenue streams by breaking old thinking patterns in strategy, marketing and innovation.
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